Conversion issues?
Let me help you increase revenue.

With a data-driven approach, I help you unlock your website’s true revenue potential. Using user data and insights, I’ll implement data-backed A/B tests that will help you increase revenue without having to increase your ad spend. I’ll streamline funnel fixes and help you turn more of your existing clicks into revenue.⁠
  • Fixed pricing, no contracts
  • 13 + years of expertise in CRO
  • Trusted by top brands worldwide
Limited spots!
Brands that trusted me
Problem

Do these CRO issues sound familiar?

Click open to see solution

Solution
How I fix this CRO issue
I analyze your user journeys to spot where people drop off, then streamline your pages and calls-to-action so more visitors become leads or customers.

Solution
How I fix this CRO issue
I identify friction points in your checkout or forms, reduce steps, clarify instructions, and test incentives to recover lost conversions.

Solution
How I fix this CRO issue
I run A/B tests on headlines, layouts, and offers to find what actually drives action, then double down on what works.

Solution
How I fix this CRO issue
I optimize your mobile experience for speed and usability, making sure buttons, forms, and content are easy to use on any device.

Solution
How I fix this CRO issue
I dig into your analytics, heatmaps, and user feedback to find and fix bottlenecks, so more visitors turn into real business.

Solution
How I fix this CRO issue
I boost trust with clear messaging, social proof, security badges, and transparent policies that help visitors feel safe to take the next step.

Solution
How I fix this CRO issue
I run a full CRO audit, using data and user testing to uncover hidden issues and create a clear, prioritized action plan.

Solution
How I fix this CRO issue
I focus on evidence-based changes, not guesswork, testing each improvement and tracking results so you see real, measurable growth.

What I can help you with

Conversion audit

I’ll review your site’s analytics, user flows, and conversion data to uncover what’s holding your visitors back, and where you’re leaving money on the table.

User behavior analysis

I’ll use heatmaps, session recordings, and user surveys to understand how visitors interact with your site and spot friction points.

Funnel optimization

I’ll analyze and streamline your sales or lead generation funnel, removing obstacles at every step so more visitors complete your desired actions.

Landing page optimization

I’ll design and refine landing pages to maximize engagement and conversions, using proven layouts, persuasive copy, and strong calls-to-action.

Form and checkout improvements

I’ll simplify forms and checkout processes, reduce abandonment, and make it as easy as possible for users to become customers.

A/B testing and experimentation

I’ll set up and run A/B or multivariate tests on key pages, headlines, offers, and calls-to-action to find what really moves the needle for your business.

Personalization and segmentation

I’ll help tailor your site experience to different audience segments, showing the right message to the right people at the right time.

Trust and credibility enhancements

I’ll add social proof, testimonials, trust badges, and clear policies to build confidence and encourage visitors to take action.

Continuous monitoring and improvement

I’ll track your conversion metrics over time, review test results, and proactively recommend new optimizations, so your site keeps getting better and you stay ahead of the competition.

A simple, step-by-step process

My streamlined process ensures a collaborative and efficient experience, delivering an CRO strategy that aligns with your goals.
01

Discovery call & site audit

We start with a call to understand your business, audience, and current conversion challenges. I’ll review your site analytics, user flows, and conversion data to uncover where visitors are getting stuck.
02

User behavior analysis

I dig deeper using heatmaps, session recordings, and user feedback, so we see exactly how people interact with your site and spot what’s slowing them down.
03

Hypothesis & prioritization

Based on the data, I identify the biggest opportunities for improvement and create a prioritized action plan, no guesswork, just what will move the needle fastest.
04

Testing & optimization

I design and run A/B tests on headlines, layouts, offers, forms, and funnels. We implement changes that drive more conversions and monitor the results closely.
05

Reporting & strategy refinement

Each month, you get a clear report showing what’s working, what we’re testing next, and the impact on your bottom line. We refine the strategy together to keep improving revenue.
A picture of Christopher Cardoen's face

Why work with me?

I don’t just run A/B tests, I uncover the hidden friction that’s costing you customers every day. Using advanced user behavior analysis, I identify exactly where prospects drop off and why.
My CRO process delivers results:
  • A/B testing that focuses on high-impact changes first
  • Detailed reporting that shows the ROI of every optimization
  • An average 23% increase in conversion rates within 90 days
  • Data-driven insights that improve your entire customer journey
I’ve optimized checkout flows for multi-million-dollar brands and helped small businesses double their lead generation. Whether you’re losing customers at checkout or struggling with form completions, I’ll find the bottlenecks and fix them.
Try some of my friction demos below to see how small changes create big results.

Portfolio

Thanks to Christopher, my clients can navigate my website more easily, find me online, and I'm generating more leads.
José María Ruiz Castillo
Ruiz Castillo Lawyers
More portfolio items coming soon.

Testimonials

Past colleagues, student and current clients that work(ed) with me on different marketing and web design projects. All testimonials can be view on LinkedIn where they have initially be left.
If you are looking for a seasoned, conversion-driven digital marketer who is self-empowered, competent, and easy and fun to work with, look no further than Christopher! I had the pleasure to work with him at Barco, where he brought both his work experience and expertise in digital marketing to successfully inspire changes and introduce improvements to a large B2B company website, as well as to relevant processes involved across multiple teams and business units, to integrate the concepts of conversion rate optimization (CRO) across the whole marketing funnel both online an offline.
Smiling person in business attire portrait
John R.
Ex colleague
I have come to know Christopher as a CRO specialist extraordinaire, radiating nothing but passion for his craft. On his quest for excellence, Christopher is armed with A/B tests and analytics tools, leaving no stone unturned - extending far beyond his own corner of the business.

Notably, Christopher doesn’t shy away from immersing himself in other areas, seamlessly contributing to paid social and paid search. In short, Christopher is the epitome of an interdisciplinary team player.

Every team is fortunate to have someone of his caliber. On to the next triumph, Christopher!
Smiling person with glasses and short hair
Phoebe S.
Ex colleague
Christopher is one of the most genuine, warm, and empathetic individuals, I had the pleasure of working with. He is meticulous with his work, always on point during discussions & and is always thinking 2 steps ahead. Having met him only once in person as we worked in a virtual setup, it never seemed to me that we were located thousands of miles away, all thanks to his brilliant work ethic and the camaraderie that we were able to build in a short duration. I wish him all the best in his future endeavors and sincerely hope that our paths cross in the future, as he is the type of COLLEAGUE that makes you look forward to coming to work every day.
Person standing in front of historic European buildings.
Prashant J.
Ex colleague
Christopher is a highly skilled and experienced professional with a unique blend of data-driven insights and creative problem-solving abilities. I recommend Christopher for any position that requires a combination of data driven, creativity, and business acumen.
Man with short hair and beard in passport photo.
Antoine A.
Ex colleague
Christopher is a passionate colleague who works with a hands-on mentality. He is eager to dive into the systems and data, and to keep learning. He is a valuable asset in our team.
Woman smiling in casual attire.
Jana D.
Ex colleague
When I first started out, I was struggling to make sense of SEO, CRO and how to actually get results from my business and even my website.

Chris was one of the few people who didn’t overcomplicate things. He explained stuff clearly, gave solid advice, and pointed out things I hadn’t even considered like Pricing, Site speed etc.

He didn’t just tell me what to do, he helped me understand why things weren’t working and what changes would actually work.

And they did work 💪 🔥.

If you’re trying to grow in digital marketing or just want someone real to guide you in the right direction, he’s the person you want in your corner.

P.S. He's the nicest and most understanding person you'd ever work with. Ever!
Person wearing glasses and cap looking sideways.
Success O.
Ex student
I can only say that Christopher Cardoen is the best SEO specialist I have ever come across with.

He has helped me massivelly on making a new web site, improving the SEO of my business and helping the visibility of my business. I am an Economist and Lawyer with international clients all over Spain and after the help of Christopher things are much better for my business.

Also he is a VERY GOOD PERSON, and he is always there to help you.

He has become a citizen of Spain and his presence here makes my country much better.

I can only recomend to Christopher to anyone needing this kind of services.
Smiling person in a formal suit portrait
José María Ruiz C.
Current client
Christopher is a great team leader and a fantastic head of digital marketing.

I really enjoyed working with him. If you are looking for a capable digital marketing manager that knows how to put a brand forward and motivate a team.

Stop looking! You’ve got your guy.

Thank you Christopher for the beautiful experience of us working together.
Zarina K.
Ex colleague
I've had the pleasure of working closely with Christopher during my digital marketing journey, and I can confidently say he played a key role in leveling up my understanding of online growth strategies.

From Google Ads to SEO, CRO, and broader digital marketing tactics, he consistently brought clarity, structure, and actionable insight to every conversation.

His strategic thinking and ability to break down complex topics make him not just a great marketer, but also a natural coach. I truly appreciate the impact he's had on my journey.
Dima K.
Ex student

Transparent pricing

We keep things simple with one clear monthly fee. There are no hidden costs or unexpected charges. You get full access to everything we offer and the freedom to pause or cancel whenever you need.

$2995/mo

  • CRO audit & action plan
  • All CRO tools are included
  • A/B and multivariate testing
  • Ongoing funnel optimizations
  • Clear reporting and monthly strategy calls
  • No contracts, no hidden fees. Pause or cancel anytime.
Limited spots!

Faq

You get a complete CRO audit, ongoing funnel and page optimizations, A/B testing, all the tools, monthly strategy calls, and clear reports. Everything’s included, no hidden fees or contracts.

No contracts here. Stay as long as you want, and pause or stop anytime if things change.

I’ll run 1 to 4 A/B tests per month, depending on your website traffic. This keeps your optimization focused and ensures every test is relevant and actionable.

Most clients notice early wins within a few weeks. For example, one client saw a 20% jump in leads after the first month.

Not at all. I work with solo founders, startups, and global brands. If you want more conversions, you’re in the right place.

You’ll get a simple monthly report, a strategy call, and honest updates.

Yes, I’ll dig in the data and analyse user behaviour, find what’s broken, and help you get back on track fast.

Book a free call. We’ll talk through your goals and see if I can help you.

Just reach out. I’m happy to help, even if you’re just exploring options.
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